Current edition

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Theme

The 6th editioin of PGB features results from key trends and consumer habits of the Brazilian gamer, as well as the Latin American gamer's profile.

Number of Interviewed

5.110

Research step

Venda

Research area

Latin America
(Brazil, Mexico, Argentina, Colombia, Chile)

Previous editions

Theme

In this edition of Pesquisa Game Brasil (Game Brazil Research), we feature the result of key trends and consumer habits of the Brazilian gamer

Number of Interviewed

2.853

Research area

Brazil

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Theme

In this edition of Pesquisa Game Brasil (Game Brazil Research), we feature the result of key trends and consumer habits of the Brazilian gamer

Number of Interviewed

2.947

Research area

Brazil

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About

We are the benchmark for researching the Brazilian gamer's consumer habits. Through our results, we offer valuable insights about purchasing behavior and trends of the Brazilian gamer, as well as their game preferences, eSports, brands they relate to, and much more! Additionally, we outline the main characters of the Latin American gamer—gender, age, preferred gaming platform and more.

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Our team

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Guilherme Camargo

Sioux Group CEO and ESPM Professor

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Danilo Parise

Marketing and Product Director and ESPM Professor

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Lucas Pestalozzi

Business Expert

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Mauro Berimbau

ESPM Professor

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Matheus Marangoni

ESPM Professor

Presence in Latin America

PGB is now in its 6th edition. It highlights the current gaming industry scene with various approaches on consumer habits in key gaming platforms. The research is conducted in Brazil and in Latin America's main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles, as well as various singularities about digital games, eSports, and consumer habits.

Countries included in the survey

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"The data in PGB features unique insights about gamers from Latin America."

Get much more out of the research with our consulting package.

We offer consulting and assistance for your company to make the best of the data in the research.

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