PGB 2020
7th edition
Gamer behavior, consumer habits and trends in Latin America.

PGB Brazil

The PGB 7th edition brings the main information about behavior and consumption habits of the Brazilian gamer.
- Brazilian Gamer Profiles
- Top gaming platforms
- eSports: habits and trends
- Brazilian gamer habits
- Brands
- Parents, children and games
- A lot more!
PGB LATAM

The Latam edition provides complete detail on the behavior and consumption habits of gamers in Brazil, Mexico, Argentina, Chile and Colombia.
- All data available at PGB Brazil
- Latin America Gamers Profiles
- Top gaming platforms
- eSports: habits and trends
- Consumption habits for each country
- Relationship parents, children and games
- A lot more!
IMPORTANT: Product available for shipment from 22.06
Consulting
- Workshop
- Solutions, prototypes, tests
The Research
Data collection
Results analysis
PGB Insights
What was researched?
Behavior and trends
We analyzed behavior in key gaming platforms (Mobile, Computer, and Videogame).
Gaming industry trends
We analyzed gamer trends in regards to their activities, purchases, and intent to purchase within the next year.
Gamer profile
Through our research results, we outlined the types of gamer profiles in Latin America.
Brand relationship
We identified which brands gamers most identify with.
Insights
Key differences between the Casual Gamer and the Hardcore Gamer.
The majority of the Casual Gamer demographic is female. They like PCs and videogames, but dominate game consumption on Smartphones, with an audience twice as large as hardcore gamers. Being casual does not mean playing rarely: they usually play up to three times a week in 3-hour sessions, and 4 out of every 10 casual gamers admit that gaming is their favorite mode of entertainment. In spite of that, they prefer to download free games.
Out of every 10 players, 3 are hardcore: mostly male, ages 25 to 34, who really enjoy any entertaining activity (sports, board games, cards), but prefer digital games above all, prioritizing graphics quality and control. They often play on their Smartphones, but what they really like are videogames and PCs, whose games they know well, playing often and for long hours.
About
What is PGB?
PGB is now in its 6th edition. It highlights the current gaming industry scene with various approaches on consumer habits in key gaming platforms. The research is conducted in Brazil and in Latin America's main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles, as well as various singularities about digital games, eSports, and consumer habits.








7th Edition Theme
PGB20 is conducted in Brazil and in Latin America's main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles of gamers in these countries, as well as various singularities about digital games, especially gaming platforms (Mobile, Computer, and Videogame), eSports, Brazilian gamers' favorite brands, their consumer habits, and much more!