Insights

Key differences between the Casual Gamer and the Hardcore Gamer.

The majority of the Casual Gamer demographic is female. They like PCs and videogames, but dominate game consumption on Smartphones, with an audience twice as large as hardcore gamers. Being casual does not mean playing rarely: they usually play up to three times a week in 3-hour sessions, and 4 out of every 10 casual gamers admit that gaming is their favorite mode of entertainment. In spite of that, they prefer to download free games.

Out of every 10 players, 3 are hardcore: mostly male, ages 25 to 34, who really enjoy any entertaining activity (sports, board games, cards), but prefer digital games above all, prioritizing graphics quality and control. They often play on their Smartphones, but what they really like are videogames and PCs, whose games they know well, playing often and for long hours.