PGB 2019

6th edition

Gamer behavior, consumer habits and trends in Latin America.

Bandeira

The Research

1

Data collection

2

Results analysis

3

PGB Insights

What was researched?

Behavior and trends

We analyzed behavior in key gaming platforms (Mobile, Computer, and Videogame).

Gaming industry trends

We analyzed gamer trends in regards to their activities, purchases, and intent to purchase within the next year.

Gamer profile

Through our research results, we outlined the types of gamer profiles in Latin America.

Brand relationship

We identified which brands gamers most identify with.

Insights

Key differences between the Casual Gamer and the Hardcore Gamer.

The majority of the Casual Gamer demographic is female. They like PCs and videogames, but dominate game consumption on Smartphones, with an audience twice as large as hardcore gamers. Being casual does not mean playing rarely: they usually play up to three times a week in 3-hour sessions, and 4 out of every 10 casual gamers admit that gaming is their favorite mode of entertainment. In spite of that, they prefer to download free games.

Out of every 10 players, 3 are hardcore: mostly male, ages 25 to 34, who really enjoy any entertaining activity (sports, board games, cards), but prefer digital games above all, prioritizing graphics quality and control. They often play on their Smartphones, but what they really like are videogames and PCs, whose games they know well, playing often and for long hours.

About

What is PGB?

PGB is now in its 6th edition. It highlights the current gaming industry scene with various approaches on consumer habits in key gaming platforms. The research is conducted in Brazil and in Latin America's main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles, as well as various singularities about digital games, eSports, and consumer habits.

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6th Edition Theme

PGB19 is conducted in Brazil and in Latin America's main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles of gamers in these countries, as well as various singularities about digital games, especially gaming platforms (Mobile, Computer, and Videogame), eSports, Brazilian gamers' favorite brands, their consumer habits, and much more!

Press Release