PGB Master

R$9.990,00

  • Brazilian Gamer Profiles
  • Top gaming platforms
  • eSports: habits and trends
  • Brazilian gamer habits
  • Brands
  • Parents, children and games
  • A lot more!
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Description

IMPORTANT: This edition is only available in Brazilian Portuguese

In this more complete edition of the PGB you will have:
  • full reports of the PGB Standard
  • 3 acess to PGB Data Insights
  • 8 additional exclusive reports

The exclusive reports will present new studies and analyzes complementary to the data from the 2021 edition, and produced throughout 2021.

In May we will already have the first major delivery with two reports, Games and eSports with an in-depth profile of digital game players.

Check out the exclusive reports:

  • MAY 2021 – GAMES & SPORTS
    Details of game profiles on each platform, including Sex, Age, Race, Social Class, Average Income, Persona Gamer and others. The ranking with the main games on each of the PC, Console and Smartphone platforms will be contemplated.
  • JUNE 2021 – CONSUMER BRANDS OF GAMERS
    Based on the identification of the brands, we will detail the consumer’s profile such as Sex, Age, Race, Social Class, Average Income, Persona Gamer and others. With this it will be possible to have a more direct view of the type of consumer that relates to the main brands.
  • JULY 2021 – PARENTS AND CHILDREN IN THE GAMES
    With information from parents’ perception of their children and digital games, we will have a more detailed analysis of these children’s in-gaming behavior, understanding about the online experience, hours, frequency and other data.
  • AUGUST 2021 – PUBLISHERS & INFLUENCERS
    Publishers are responsible for the production and development of the games. With this report we will go deeper into the relationship of knowledge and experience and what the perception that players have with the main brands, in addition, we will have an analysis of the main influencers and creators of content for the universe of games.
  • SEPTEMBER 2021 – MONETIZATION OF THE GAMES
    With the general profile and family income information, we will have a study that details each profile on each platform and what type of relationship exists with spending on games and accessories. With that we will identify the average ticket of the player in each of the platforms.
  • OCTOBER 2021 – GAMERS ACCESSORIES
    From the knowledge, use and experience, we will have a deepening in each profile for the main brands of accessories. Exploring the importance of each for all platforms, especially the PC Gamer that has a variety of products offered.
  • NOVEMBER 2021 – PERSONAS GAMERS
    Having the two main profiles Hardcore and Casual Gamer, we consider the importance of delving into other profiles that are part of the behavior of digital games, such as those who only watch lives, hardcore player on cell phones, casual players on consoles and all the details of new profiles.
Check out all the information for this edition (Standard + Premium):
GAMER PROFILE
  • Demographic
  • Geographical
  • Race and Color
  • Sexuality
  • Socioeconomic
  • Behavioral
  • Family Relationship
  • Family income
  • Gamer / Non-Gamer

PLATFORMS (SMARTPHONE, PC E CONSOLE)

  • Preferred platform
  • Platform that owns
  • Main brands (smartphone, tablet, pc, laptop and consoles)
  • Knowledge about Virtual Reality
  • Gaming experience (+200 games)
  • Playing frequency
  • Estimated gaming session time
  • Subscription services experience
  • Online experience
  • Where people play
  • Perception about advertising in games
  • Where gamers look for information and news
  • Type of content and channels gamers watch
  • How much they invest in games or equipment
  • Purchase moment (pre-sale, launch or catalog)
  • Places and establishments where they invest in games (physical stores, digital stores, official resellers and others)
  • Main categories of accessories
  • Other activities they do on devices besides gaming

ESPORTS

  • Knowledge about eSports
  • Tournament participation
  • Most watched games
  • Most played games
  • Main consumer channels (Social networks, paid TV, broadcast and others)
  • Most consumed content type
  • Consumption frequency
  • The main personalities
  • The main teams and athletes
  • How they follow tournaments
  • What are the main genre
  • What are the main tournaments

THE IMPACT OF COVID

  • Game consumption behavior
  • Spending on games
  • Content consumption
  • Online experience
  • Opinion on national vaccination

CONSUMPTION HABITS

  • Favorite type of entertainment
  • What other activities they do while playing
  • Physical activities
  • Major internet operators
  • Places they usually go (bars, cinema, restaurants, shopping and others)
  • Complementary content (paid TV, books, podcasts, social networks and others)
  • Video streaming platforms (Netflix, Amazon Prime, Globo Play and others)
  • Audio streaming platforms (Spotify, Amazon Music, Youtube Music and others)
  • Favorite genres of films and TV series
  • Favorite music genres
  • Favorite genres of books
  • Favorite type of drink and food
  • Type of food doctrine
  • Types of sports they watch (football, basketball, volleyball and others)
  • Black Friday shopping experience

BRANDS

Knowledge and relationship with 14 brand segments such as:

  • Gaming Accessories (Headphones, gaming chair, mouse and others)
  • Taxi apps
  • Food delivery apps
  • Automobiles
  • Banks
  • Credit card
  • Cosmetics
  • Energy drinks
  • Soft drinks
  • Snacks
  • Telephony
  • Shoes
  • Tv’s
  • Clothing

PGB DATA INSIGHTS
In addition to all the data from the PGB Brazil version, in the Premium edition you gain access to the PGB Data Insights platform, where you can quickly consult and make comparisons and analyzes.

The PGB Data Insights in its version 1.0 will present the detailed data of Profiles, Games and Platforms, and as of MAY / 2021 other panels will be inserted for subscribers to consult rankings and new data, check out:

eSports: Ranking (Games), Players Profile, Celebrities and Teams
Brands: Ranking (General Public and eSports)
Publishers
Influencers
Accessories & Brands (PC Platform)

Trend Map: In this space it will be possible to compare data from previous PGBs and understand the curve year after year of data such as: Black Friday, eSports, Virtual Reality, Game Ranking and others.

IMPORTANT

  • Access will be available until MARCH / 2022
  • Check the availability date of each panel