PGB LATAM

R$6.990,00

  • All data available at PGB Brazil
  • Latin America Gamers Profiles
  • Top gaming platforms
  • eSports: habits and trends
  • Consumption habits for each country
  • Relationship parents, children and games
  • A lot more!

IMPORTANT: Product available for shipment from 11.05.2021

Category:

Description

The Latam edition provides complete detail on the behavior and consumption habits of gamers in Brazil, Mexico, Argentina, Chile and Colombia.

Check out all the information for this edition:

GAMER PROFILE
  • Demographic
  • Geographical
  • Race and Color
  • Sexuality
  • Socioeconomic
  • Behavioral
  • Family Relationship
  • Family income
  • Gamer / Non-Gamer

PLATFORMS (SMARTPHONE, PC E CONSOLE)

  • Preferred platform
  • Platform that owns
  • Main brands (smartphone, tablet, pc, laptop and consoles)
  • Knowledge about Virtual Reality
  • Gaming experience (+200 games)
  • Playing frequency
  • Estimated gaming session time
  • Subscription services experience
  • Online experience
  • Where people play
  • Perception about advertising in games
  • Where gamers look for information and news
  • Type of content and channels gamers watch
  • How much they invest in games or equipment
  • Purchase moment (pre-sale, launch or catalog)
  • Places and establishments where they invest in games (physical stores, digital stores, official resellers and others)
  • Main categories of accessories
  • Other activities they do on devices besides gaming

ESPORTS

  • Knowledge about eSports
  • Tournament participation

THE IMPACT OF COVID

  • Game consumption behavior
  • Spending on games
  • Content consumption
  • Online experience
  • Opinion on national vaccination

CONSUMPTION HABITS

  • Favorite type of entertainment
  • What other activities they do while playing
  • Physical activities
  • Major internet operators
  • Places they usually go (bars, cinema, restaurants, shopping and others)
  • Complementary content (paid TV, books, podcasts, social networks and others)
  • Video streaming platforms (Netflix, Amazon Prime, Globo Play and others)
  • Audio streaming platforms (Spotify, Amazon Music, Youtube Music and others)
  • Favorite genres of films and TV series
  • Favorite music genres
  • Favorite genres of books
  • Favorite type of drink and food
  • Type of food doctrine
  • Types of sports they watch (football, basketball, volleyball and others)