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Methodology

Methodology

Markets

1) We analyze data directly related to the gaming audience and are part of the entertainment and consumption of digital games, such as publishers, developers, and commercial representatives of hardware, software, and accessories businesses.

2) We analyze sectors related to the industry of digital games, which focus and invest in areas such as eSports, contemplating agents of the productive chain, teams, arenas, and channels, as well as non-endemic sectors and brands that are related to the consumer of digital games in many ways.

Unique factor

Our main goal is to offer functionalities and support to all clients, as well as a high-quality delivery. Therefore, the PGB’s main unique factor is not only related to the research data, but also access to the knowledge and experience of the team of professionals, formed by experts in many different areas of the gaming market, such as gamification, game marketing, journalism, game development, and academic, with certificates in the games market.

Methodologies applied on the PGB

Regional scope

Regions: The collection of data is applied on the whole territory of Brazil, following the distribution of the Brazilian population according to the IGBE*.


The states are: Acre (AC), Alagoas (AL), Amapá (AP), Amazonas (AM), Bahia (BA), Ceará (CE), Distrito Federal (DF), Espirito Santo (ES), Goiás (GO), Maranha (MA), Mato Grosso (MT), Mato Grosso do Sul (MS), Minas Gerais (MG), Pará (PA), Paraíba (PA), Paraná (PR), Pernambuco (PE), Piauí (PI), Rio de Janeiro (RJ), Rio Grande do Norte (RN), Rio Grande do Sul (RS), Rondônia (RO), Roraima (RR), Santa Catarina (SC), São Paulo (SP), Sergipe (SE), Tocantins (TO).

*Source: IBGE: Projections and estimates of the population of Brazil and the Federation Units. Population. Available on https://www.ibge.gov.br/apps/populacao/projecao

Questionnaire

Structured Quantitative Report (100% Online)

12.498

Participants

Conducted between

February 11th to March 7th