9th Edition
Learn everything about behavior, consumption, and trends from gamers in Latin America through the exclusive insights from PGB 2022, which presents data and analyses on the profile of digital gaming consumers.
PGB BR Standard
- Player profile;
- Gaming platform;
- The impact of the pandemic;
- eSports: consumption, games, tournaments, and others;
- Consuming habits;
- Loved brands;
- Relationship between parents and kids with games;
- The impact of the pandemic;
- Cryptocurrency, metaverse, financial education, and more.
PGB BR Premium
- Player Profile;
- Gaming platform;
- The impact of the pandemic;
- eSports: consumption, games, tournaments, and others;
- Consuming habits;
- Loved brands;
- Relationship between parents and kids with games;
- The impact of the pandemic;
- Cryptocurrency, metaverse, financial education, and more.
PGB BR Master
- Player Profile;
- Gaming platform;
- The impact of the pandemic;
- eSports: consumption, games, tournaments, and others;
- Consuming habits;
- Loved brands;
- Relationship between parents and kids with games;
- The impact of the pandemic;
- Cryptocurrency, metaverse, financial education, and more.
PGB Latam
- Player Profile;
- Gaming platform;
- The impact of the pandemic;
- eSports: consumption, games, tournaments, and others;
- Consuming habits;
- Loved brands;
- Relationship between parents and kids with games;
- The impact of the pandemic;
- Cryptocurrency, metaverse, financial education, and more.
Get valuable insights about the consuming habits, purchasing profile, preferred media, and much more on gamers.
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What does the PGB analyze?
Game consumption
Mapping the digital games consumption behavior of Brazilian players in relation to their engagement with media and main products of the market, creating a link between that consumption and signs/symbols that exist in the symbolic territory of gamer discourse.
Consuming habits
Mapping consumption activities indirectly related to the consumption of digital games, regarding the following subjects: 1) consumption of other games that are not digital; 2) consuming habits; 3) media consumption; 4) activities that compete with digital games.
What does the PGB analyze?
Gamers Profile
Mapping different player profiles related to their preferred platform, as well as their hardware and software purchase habits and experiences related to this form of entertainment.
Platforms
We analyze the main factors and preferences on the console, smartphone, and computer platforms, understanding how people use and experience digital games.
The PGB Audience
The data collected and analyzed is related to an audience in the age group of 16 to 65 years, including all genders, races, and colors, and residing throughout the Brazilian national territory, following the Brazilian population distribution according to IBGE (Brazilian Institute of Geography and Statistics). The states are: Acre (AC), Alagoas (AL), Amapá (AP), Amazonas (AM), Bahia (BA), Ceará (CE), Distrito Federal (DF), Espirito Santo (ES), Goiás (GO), Maranha (MA), Mato Grosso (MT), Mato Grosso do Sul (MS), Minas Gerais (MG), Pará (PA), Paraíba (PA), Paraná (PR), Pernambuco (PE), Piauí (PI), Rio de Janeiro (RJ), Rio Grande do Norte (RN), Rio Grande do Sul (RS), Rondônia (RO), Roraima (RR), Santa Catarina (SC), São Paulo (SP), Sergipe (SE), Tocantins (TO).
Latin America Presence
The PGB publishes a Latin American edition every year, which analyzes their behavior of gamers’ consumption in other countries, such as: Argentina, Chile, Colombia, and Mexico. In this report, the same methodological and audience format is used to maintain consistency and coherence in the final data collection. The published panels show consuming profile data, platforms, consuming habits, and more.
Countries that participated in this research:
PGB Data Insights
Throughout the years, the PGB has collected a huge volume of data, which is processed and analyzed by our experts. And with the goal to make it easier to use and read this information, a new exclusive platform was created and made available to customers.
On the platform, it is possible to use filters, such as gamer profile, gender, age group, region, and preferred platform. With these filters, you can create readings and insights from the main data of the PGB. Currently, the PGB Data Insights has more than 20 data consulting dashboards, in addition to a comparative dashboard containing the previous years of the PGB data, where it is possible to analyze trend curves of some information, such as: knowledge and practice of eSports, consuming and having an interest in Black Friday sales, knowledge and use of Virtual Reality, and more.
Do you want
to know more about
the research's content?
Learn more about the
Methodology used
to make the PGB
Questionnaire and Analyses
The whole research is developed with proprietary questionnaires with wide coverage and topics that involve the gamer public and its entire ecosystem in Brazil and Latin America in key countries such as Argentina, Chile, Colombia, and Mexico.
Review and Quality Assurance
The whole validation and review process is conducted by professionals with experience and academic education in many different fields, such as advertising, marketing, gamification, statistics, journalism, creation, and administration. In addition to that, they have vast experience in the games and entertainment market, from the point of view of business and audience.
Compare with previous versions
NUMBER OF PEOPLE INTERVIEWED IN BRAZIL:
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Do you want to learn more about how to talk with the gamer audience? Get to know Go Gamers to learn more about cases and opportunities.
