Reach your customers through relevant and coherent data.

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What is the profile of the brazilian gamer?

 

PGB is now in its 8th edition. It is conducted in Brazil and in Latin America’s main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles, as well as various singularities about digital games, eSports, and consumer habits.

Where do they buy it and why?

Through PGB, we’ve identified gamers’ main consumer habits. We’ve also gathered their main sale channels and which reasons lead gamers to make their purchasing decisions.

Which brands do gamers hold close to their heart?

Currently the gamers has an important relationship with several other brands in sectors such as banks, cars, clothes and others. Through the PGB it is possible to understand what this relationship is and the proximity that exists between your product and the brazilian gamer.

Have you ever heard of eSports? Do you know which games are trending?

The competitive world of games is increasingly gaining space with gamers. The PGB we have an analysis of knowledge about content consumption, participation in tournaments, teams and celebrities. In addition to the profile mapping of these gamers through all the experiences with eSports.

What do you do besides playing?

 
The gamer currently has a differentiated relationship with his favorite platforms. Through the PGB we can analyze what are the reasons, services and experience that make these platforms become important and relevant to the gamer audience.

All about the main platforms with PC, Console and Smartphone.

 
Understanding the players’ knowledge and engagement of a modality or style of a game is essential. We have a detailed analysis on the consumption behavior through a list of more than 200 games on all PC, Console and Smartphone platforms.

Reach your customers through relevant and coherent data.

Ícone Ícone Profile Gamer
Imagem

What is the profile of the brazilian gamer?

 

PGB is now in its 8th edition. It is conducted in Brazil and in Latin America’s main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles, as well as various singularities about digital games, eSports, and consumer habits.

Ícone Ícone Consumer Behavior
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Where do they buy it and why?

Through PGB, we’ve identified gamers’ main consumer habits. We’ve also gathered their main sale channels and which reasons lead gamers to make their purchasing decisions.

Ícone Ícone Brands and Gamers
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Which brands do gamers hold close to their heart?

Currently the gamers has an important relationship with several other brands in sectors such as banks, cars, clothes and others. Through the PGB it is possible to understand what this relationship is and the proximity that exists between your product and the brazilian gamer.

Ícone Ícone eSports Industry
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Have you ever heard of eSports? Do you know which games are trending?

The competitive world of games is increasingly gaining space with gamers. The PGB we have an analysis of knowledge about content consumption, participation in tournaments, teams and celebrities. In addition to the profile mapping of these gamers through all the experiences with eSports.

Ícone Ícone Behavioral
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What do you do besides playing?

 
The gamer currently has a differentiated relationship with his favorite platforms. Through the PGB we can analyze what are the reasons, services and experience that make these platforms become important and relevant to the gamer audience.
Ícone Ícone Platforms
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All about the main platforms with PC, Console and Smartphone.

 
Understanding the players’ knowledge and engagement of a modality or style of a game is essential. We have a detailed analysis on the consumption behavior through a list of more than 200 games on all PC, Console and Smartphone platforms.

Plans and prices

PGB Standard

The standard edition of PGB 2021 presents the main information about the profile, behavior and consumption habits of Brazilian gamers.

PGB Premium

The Premium edition also has the new PGB Data Insights platform, which will provide the main data presented in the new edition.

PGB Master

In this edition, in addition to the full reports and the PGB Data Insights, we will be presenting 8 exclusive reports with new studies and analyzes.

PGB LATAM

The Latam edition provides complete detail on the behavior and consumption habits of gamers in Brazil, Mexico, Argentina, Chile and Colombia.

Consulting

We offer complete assistance for your company to make the best of the data in the research, generating relevant data and information for your business.
  • Strategic Planning
  • Trending Mapping
  • Business Insights
  • Workshop
  • Solutions, prototypes, tests

About

PGB is now in its 8th edition. It is conducted in Brazil and in Latin America's main gaming industry hubs such as Mexico, Argentina, Chile and Colombia, addressing topics like demographic and behavioral profiles, as well as various singularities about digital games, eSports, and consumer habits.

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Realization

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Great companies have already changed the way they relate to games through PGB.

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"The data in PGB features unique insights about gamers from Latin America."

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Get much more out of the research with our consulting package.

We offer consulting and assistance for your company to make the best of the data in the research.

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