Understand the consuming habits of gamers from Brazil and Latin America

Pesquisa Game Brasil shows relevant data about the profile of digital gaming consumers and their behavior on the main platforms, such as consoles, computer, and smartphones. Besides, it contains a full analysis of the eSports ecosystem and the consuming habits that are related to many brands.

Destaques da PGB 2022

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49,2% dos jogadores sabem o que é NFT (Token Não Fungível) e 63,8% já ouviram falar em metaverso.

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Destaques da PGB 2022

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Smartphone é a plataforma favorita para jogar com 48,3% da preferência do público.

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Obtain free access
to the most relevant data of the 2022 edition

Understand the methodology applied on Pesquisa Game Brasil

Plans & Prices

PGB BR Standard

On the Standard version, you have access to a full report with data and analyses about the profile, platforms, behavior, and consumption of games by Brazilian gamers.

R$ 6.990,00

PGB BR Premium

On the Premium version, in addition to the report with data and analyses, you also have access to the PGB Data Insights, which allows for data cross-referencing and additional insights on profiles.

R$ 8.990,00

PGB BR Master

On the Master version, in addition to the full report and access to PGB Data Insights, you will also receive six additional reports throughout the year, including exclusive studies and analyses about Brands, eSports, Publishers, and others.

R$ 12.990,00

PGB Latam

The Latam edition brings full details about their behavior and consuming habits of gamers in Brazil, Mexico, Argentina, Chile, and Colombia.

R$ 8.990,00

Clients

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Nos ajudou a identificar os perfis/personas dos gamers brasileiros, identificar qual nosso público-alvo nesse meio e seus comportamentos, além de quais são os games com maior potencial de atuação.

Caio Arakaki – Itaú Unibanco – Customer & Marketing Insights

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Conseguimos dar um zoom exatamente no segmento, plataforma e preferências dos gamers brasileiros para plugarmos nossos parceiros de uma maneira assertiva de acordo com seus objetivos de marketing.

Paulo Carvalho – Suno Creators – Supervisor Business for Games and E-sports

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As informações coletadas e compartilhadas pela PGB contribuem para que empresas não endêmicas e mesmo as endêmicas invistam com maior assertividade contribuindo para o crescimento do setor como um todo, sendo retroalimentado pelo poder de consumo dos Gamers.

Ricardo Filó – Logitech – Head of Gaming Latam

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Media

Learn more about the company that makes PGB

The PGB is developed and published annually by the consulting company Go Gamers, owned by SX Group, and specializes in the gaming market, gamification, game marketing and game development. It has the goal to promote “Side A” (academic), “Side B” (business), and “Side C” (consumer), joining industry experts, whether professionals or academics.