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PGB BR Standard

PGB BR Standard

9th Edition

R$ 6.990,00

The 9th edition of the PGB presents the main information about the profile, behavior, and consuming habits of the Brazilian gamer.

With the PGB, it is possible to create quantitative and qualitative analyses, and thus define mappings according to your needs and project trends with the exclusivity of various information that is captured in the research.

Check out below all the information
that is part of this version:

  • Demographic
  • Age Group
  • Socio-economic Group
  • Gender
  • Household Income
  • Gamer Persona (Hardcore & Casual)
  • Race
  • Behavior and consumption of games
  • Games (knowledge and experience)
  • Preferred platform
  • Frequency and time playing
  • Platforms and type of content
  • Online Experience
  • Subscription Services
  • Advertising in games
  • Experience and moment of purchase
  • Stores where they buy games and accessories
  • Types of expenses with games 
  • Activities beyond gaming
  • Brands (knowledge, ownership, and experience)
  • Virtual Reality
  • Knowledge, Practice, Winnings, and Betting on games
  • Experience with games (most watched, played, and donations)
  • Types of channels (brands, specialized, teams, and more)
  • Platforms (social, TV, and more)
  • Celebrities, teams, and athletes
  • Where it is watched (arenas, digital, and more)
  • Tournaments and Modes
  • Consumption of Content
  • The impact of the Covid-19 Pandemic
  • Financial Education 
  • Cryptocurrencies, NFT, and knowledge of pay-to-earn games
  • Accessibility in games
  • Metaverse: behavior, consumption, and engagement
  • Activities while playing
  • Consumption of products
  • Streaming Platforms (Video and Music)
  • Activities while at home
  • Genres of Movies, TV Shows, and Books
  • Type of consumption and channels (news, influencers, and others)
  • Sporting Habits
  • Consumption of Traditional Sports
  • Food Routine
  • Black Friday sales
  • Food Apps
  • Transportation/Ridesharing Apps
  • Banks
  • Alcoholic Drinks
  • Toys
  • Credit Cards
  • Coffee
  • Cars 
  • Cosmetics
  • Candies/Snacks
  • Energy Drinks
  • Food Services
  • Clothing Stores
  • Payment Methods
  • Snacks
  • Sodas
  • Sneakers/Shoes/Accessories
  • Telecom Operators
  • TVs
  • Apparel

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