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PGB Latam

PGB Latam

9th Edition

R$ 8.990,00

The Latam edition brings full details about their behavior and consuming habits of gamers in Brazil, Mexico, Argentina, Chile, and Colombia.

In this edition, you will find:

1. Full report of data and analyses of the PGB 2022

2. 3 accesses to PGB Data Insights

Check out below all the information
that is part of this version:

  • Demographic
  • Age Group
  • Socio-economic Group
  • Gender
  • Household Income
  • Gamer Persona (Hardcore & Casual)
  • Race
  • Behavior and consumption of games
  • Games (knowledge and experience)
  • Preferred platform
  • Frequency and time playing
  • Platforms and type of content
  • Online Experience
  • Subscription Services
  • Advertising in games
  • Experience and moment of purchase
  • Stores where they buy games and accessories
  • Types of expenses with games 
  • Activities beyond gaming
  • Brands (knowledge, ownership, and experience)
  • Virtual Reality
  • The impact of the Covid-19 Pandemic
  • Financial Education 
  • Cryptocurrencies, NFT, and knowledge of pay-to-earn games
  • Accessibility in games
  • Metaverse: behavior, consumption, and engagement
  • Activities while playing
  • Consumption of products
  • Streaming Platforms (Video and Music)
  • Activities while at home
  • Genres of Movies, TV Shows, and Books
  • Type of consumption and channels (news, influencers, and others)
  • Sporting Habits
  • Consumption of Traditional Sports
  • Food Routine

PGB Data Insights

All the data collected by PGB 2022 Latam will be available on an exclusive platform. On PGB Data Insights Latam, it is possible to cross-reference data, making it possible to create new analyses, according to your needs and business strategy.

PGB Data Insights Latam is in its 2.0 version, introducing global filters such as: player profiles (hardcore and casual), gender, age group, preferred platform, and region. There are more than 20 dashboards, which will be made available throughout 2022, according to the calendar of exclusive reports. Here are the main data dashboards:

IMPORTANT: access will only be available until March/2023

Check the PGB 2022 calendar

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